FULL ARCH GROWTH LAB
For full arch doctors and their teams
Do More Full Arch Implants Without Buying More Ads or Lowering Your Fees
If you’re losing winnable cases to “let me think about it,” ghosting, or cheap arch clinics, the fix is not lower fees, more ads, or another agency. It’s fixing the consult. Start by finding out where your own consult is losing the expensive leads you already paid for.
Free to join. New dates announced to the list first.
About the September Live Event
The September 11–12 Live event in Carlsbad has been postponed. A conflict on our end forced the move, and I’d rather reschedule than run it at half strength. New dates aren’t set yet.
Already registered? You’ve been contacted directly. If you haven’t heard from me, send a note using the form at the bottom of this page and I’ll sort it out today.
Everything below is still exactly what the Lab is about. If it’s for you, get on the list — the room is 25 seats, and the list gets them before it goes public.
The Full Arch Industry Has One Answer For Everything: More.
Want to do more arches? Everyone in the industry gives you the same advice: Do more marketing. Spend more on ads. Get on more platforms. Create more content. Hire another agency.
More. More. More.
Convenient advice from an industry that gets paid for activity, not outcomes.
And if that doesn’t work, here comes the fallback advice: get cheaper.
You’re surrounded by cheap arch clinics. The DSO down the street is advertising arches for less. Your consult patient has three quotes in their hands.
So apparently the answer is obvious: lower your fees, use cheaper implants, find a cheaper lab, go faster, and make it up on volume.
But then you’re stuck living with the consequences of the race to the bottom: entitled patients, stacked schedules, stressed-out teams, and lower profit.
But there's another way.
Because if you’re losing patients to “let me think about it,” ghosting, or the cheap arch clinic down the street, the highest-leverage move may not be more marketing. And it's probably not cheaper arches.
It may be finding out exactly where your current consult process is losing the expensive leads you already paid for — then fixing the conversation that turns consults into cases.
That’s what the Full Arch Growth Lab is built to do.
Who This Is For
If the phone is ringing and consult patients are in your chair, but too many winnable cases still stall, ghost, or choose the cheaper office, this event was built for you.
Dentists Who Hate Feeling Like Salespeople
You know the patient needs help. You know the treatment would change their life. And in the room, everything feels like it’s going well.
They nod. They ask good questions. They seem interested.
Then comes: “I need to think about it.”
And they’re gone.
You’re tired of watching life-changing treatment walk out the door — and tired of feeling like a salesman when all you want to do is help them make what you know is a good decision.
Treatment Coordinators Who Are Done "Winging It"
Five-figure decisions land in your lap. You’re expected to explain the plan, present the fee, handle financing, answer objections, involve the spouse, follow up, and somehow keep the whole thing from feeling “salesy.”
But most TCs were never trained to lead that kind of conversation. No roadmap. No structure. No clear way to know how to handle, “It’s too expensive,” “I need to think about it,” “I have to talk to my spouse,” or “Another office quoted me less.”
You’re done winging conversations that make or break the practice.
Practices Tired Of Competing Against Coupons
Cheap arch clinics are loud. DSOs are aggressive. Many full arch consult patients come armed with screenshots, quotes, and ads saved on their phone.
If your only response is to discount and price match, you're playing their game, and it's one you can't win.
This event is for practices that want a better answer than, “We can beat that price.”
Hold your fees. Get paid what you know you're worth. Protect your margins. Win, and help, the right patients.
Bring Your Team
A full arch case is rarely won by one person. It's won or lost through the whole patient journey: the phone call, the framing, the handoff, the fee presentation, the objections, and the follow-up. Bring the people responsible for those moments. When the next Lab is scheduled, team pricing will be available.
This Is Not For You If…
✕You’re not getting any full arch consults yet.
✕You want manipulation scripts dressed up as “communication.”
✕You’re looking for motivation instead of implementation.
✕You’d rather blame the leads, the economy, your competition, or your marketing company than look at what happens inside your own office.
✕You’re not willing to take a hard look at your current process and find where it's broken.
This Is Not Another PowerPoint Parade
Not 200 doctors in a ballroom watching someone read slides.
This is 25 seats in a working TV studio. Small enough to get coached by name.
You bring your practice numbers, and we find where your growth is most likely stuck — and which fix has the most leverage.
You’ll submit your one burning question: How do I compete with the cheap arch clinics around me? How do I get more consults to show up? How do I hire, train, or motivate my TC? Whatever question would make the trip worth it.
In the room, selected doctors bring those questions to the stage. Sometimes they get the fix. Sometimes they realize they were asking the wrong question. Everyone gets the lesson from everyone else’s bottlenecks.
You and your team leave with a clear view of what to fix first — so you stop spinning your wheels when you get home.
What You’ll Learn
1
Compete With Cheap Arch Clinics—Without Lowering Your Fees
Differentiate your practice so patients stop price-shopping and choose you for your expertise, trust, and results—not simply the lowest quote.
2
Close More Cases Without Becoming a “Closer”
Stop trying to get every consult to yes. Learn to recognize who is ready and who should be allowed to walk away—so more of the right cases move forward without pressure or convincing.
3
Run a 5-Step Full-Arch Consult—From Hello to Yes
Follow a proven process that uncovers the patient’s real frustrations, emotions, and motivation—with no manufactured urgency or forced value—in as little as 5–10 minutes of doctor time.
4
Make a $50K, $70K, or Even $100K Fee Feel Like Good News
Establish the right context and comparison before discussing fees, so the number lands as a relief compared with the alternatives—not as sticker shock.
5
Guide Patients Toward the Right Treatment—While Raising Your Fees
Structure, price, and sequence your treatment options so the trade-offs become clear and patients naturally move toward the plan most likely to make them happy—not simply the cheapest one.
6
Handle the Objections That Kill Full-Arch Cases
Learn what’s really behind “That’s too expensive,” “Can you match this quote?” “I need to talk to my spouse,” and more—and how to move the conversation forward.
Plus, You’ll Walk Away Knowing How To…
Fill Your Consult Chair With Pre-Qualified Patients
Build trust, authority, and clear expectations before the appointment, so more patients arrive with a desire to act, and realistic expectations about affordability.
Understand How Full-Arch Patients Actually Decide
Understand the fears, emotions, psychology, and language unique to full-arch patients, so you can help them move beyond years of procrastination and finally take action.
Follow Up Without Chasing Every Patient
Match the right follow-up to the right patient, protect the genuinely winnable cases, and stop wasting time chasing people who were never ready to move forward.
Most Full Arch Business CE Fails The Monday Test
Most courses on how to do more arches sound good in the room. Big promises. Big personalities. Big stage energy.
Then the same recycled advice: build more value, educate the patient, empower your team, just do good work and treat people right.
Then Monday comes.
A real patient sits across from you. They hear $50,000. They tense up, sit back, and say, “I need to think about it.”
Your team freezes. Here we go again. Nobody knows what to say next.
I know because I bought the courses. I sat in the rooms. I read the manuals. I flew home thinking, “That was interesting… but what do I actually do differently with my next patient?”
That was the gap.
Most CE teaches the idea. It’s high motivation, low execution.
What you don’t get are the words, sequence, framing, and psychology required when a real patient is deciding whether to move forward or disappear.
That’s why Full Arch Growth Lab Live exists.
This is Practical Training. No B.S.
No fluff. No rah-rah. No vague advice like “just build more value.”
You’ll see the hardest full arch consult moments handled live: how to pre-qualify consults so you don’t waste your time — or theirs; how to present fees so the patient feels relief instead of sticker shock, even when the price tag is big; how to handle the most common objections; and how to close cases at fees you feel good about without obsessing over price shoppers or the cheap arch clinic down the street.
You’ll learn what to say when patients tell you, “I need to think about it,” “I need to talk to my spouse,” “I want a second opinion,” or “Can you match this cheaper quote?”
More importantly, you’ll learn the words, sequence, framing, and psychology behind why it works.
Actionable. Ethical. Built for Monday morning.
Why Sales Became A Dirty Word In Dentistry
Consults feel “salesy” when you’re trying to sell the wrong thing to the wrong person at the wrong time.
And that’s what most case acceptance training teaches: treat every consult like a case to close. Build value. Create urgency. Overcome objections. Get to yes.
That approach can work.
But it can also make you feel gross — and it can make your patient feel pressured, judged, and rushed.
Especially full arch patients.
Many of them already hate going to the dentist. And the only thing they hate more is feeling like the dentist is trying to sell them something.
So we take a different approach.
We start by understanding what the patient actually wants, what they’re going through, and what they’re hoping life could look like on the other side of treatment.
Then we see if we have a solution that matches their problem and makes sense for their life.
If we do, we make it easy for them to move forward. If we don’t, that’s okay too. We point them in the right direction.
Your patient feels respected and heard. Your team knows where they stand. And you close more cases while sleeping better at night.
I Got Tired Of Buying Ideas That Didn’t Change Anything On Monday.
Hi, I’m Dr. Michael Ling.
Over the past five years, I spent more than $250,000 looking for a better way to help full arch patients say yes — without pressure, gimmicks, discounts, or feeling like a salesman.
I bought the courses, hired the agencies, joined the masterminds, and paid the coaches. Some of it was useful. But most of it had the same problem: it gave me more ideas.
And more ideas were not what I needed.
I needed to know which idea mattered right now.
Because if you’ve been in dentistry long enough, you know the cycle. You go to a course. You come home excited. You tell the team, “This is what we’re doing now.” For a few weeks, everyone tries.
Then old habits return.
And a couple months later, nobody can even remember what happened to the big initiative.
That is dental CE ADHD.
A new system. A new agency. A new trick. A new shiny thing. Over and over again.
Not because the ideas are all bad. Because they are not always solving the actual constraint in your practice.
That is why copying your friend’s practice rarely works. His bottleneck is not your bottleneck. Two different constraints means two different fixes.
Full Arch Growth Lab Live is built differently.
It is not a pile of tactics. It is not another binder. It is not a motivational weekend that disappears by Monday.
It is a practical, small-room event built around one idea: find your constraint, fix that constraint first, then move to the next one.
The training is built by me — a real dentist who sits across from full arch patients and has the hard conversations we’re all faced with. And it is grounded in human psychology and high-ticket communication principles proven far outside dentistry.
No fluff. No gimmicks. No chants or cheers.
Just the right fix, in the right order, so your practice can turn more consults into cases without chasing every shiny new idea that comes along.
Dr. Michael Ling
Founder, Full Arch Growth Lab
@fullarchgrowthlab
Featuring Randy Alvarez And The Wellness Hour TV Studio
Most doctors know how to talk like dentists.
Very few have been taught how to talk like real human beings their patients instantly like, trust, and understand.
That is where Randy Alvarez comes in.
Randy is the host of The Wellness Hour, a medical news TV show he launched in 1999 that features doctors, dentists, and licensed health practitioners across the U.S. and Canada, reaching approximately 70 million homes.
At Full Arch Growth Lab Live, Randy joins us as a featured speaker.
Randy brings decades of experience helping doctors presenting high-value treatment understand what draws patients in, what turns them off, and what makes them feel like they know and trust you before they ever sit in your chair.
While other doctors brag about their technology, credentials, materials, and what makes them “different,” you’ll learn how to use your words, voice, and body language to make your patient feel seen, safe, and understood.
The Lab is held inside Randy’s working TV studio in Carlsbad — a room built to practice the kind of clear, human communication patients actually respond to.
Ready To Do More Arches Without Spending More On Ads?
If you’re already doing full arch cases in your office, your next breakthrough probably isn’t more ads or another agency. It’s dialing in the conversation that decides whether the patient trusts and chooses you — or goes with the cheap arch clinic down the street.
The next Full Arch Growth Lab Live is being rescheduled. Get on the list and you’ll be first to hear when dates are set — with first access to the 25 seats and pricing before it opens publicly.
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Copyright 2026 · Full Arch Growth Lab · Dr. Michael Ling
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